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Hello Team Dental Solutions New York,
We’re looking forward to our meeting and learning about your marketing & website challenges, short & long-term goals, and how we can help you achieve them. In the meantime, please look at our capabilities deck to learn a little bit about us by clicking the VIEW CAPABILITIES button below.
Let us know if you have any questions. Otherwise, we look forward to connecting with you today at 4:00 PM EST!
You can join the zoom meeting by clicking the JOIN ZOOM button below.
Headquartered in 48 Wall Street, Eldon Group helps companies engineer efficient customer journeys by designing every product, service and action to deliver an exceptional experience.
Hello Team Dental Solutions New York,
Thank you for considering Eldon Group!
We understand that you’re busy, so we'll cut to the chase: Our goal is to provide the right services and put together the right specialists for your needs. Ultimately, producing effective measurable results that we all can be proud of.
This deck will give you an overview of our expertise and capabilities. We look forward to meeting with you and feel free to reach out to us anytime if you have any questions.
Thanks!
First, Industry Jargons.
Customer Touchpoint noun
Cus·tom·er Touch·point | kə-stə-mər ˈtəchˈ-ˈpȯint
Any way a customer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication.
Customer Journey noun
Cus·tom·er Jour·ney | kə-stə-mər ˈjər-nē
The complete collection of customer touchpoints from initial to final interactions with a company.
Customer Engineering noun
Cus·tom·er En·gi·neer·ing | kə-stə-mər ˌen-jə-ˈnir-iŋ
The art and science of developing effective customer journeys capable of meeting requirements within often conflicting constraints.
Our Firm.
Eldon Group is a customer engineering firm helping companies design and build customer experiences that are understandable and flow in a way that consumers can interact efficiently. We do this by emphasizing efforts on strategy and assessments to optimize the customer journey and not favor one touchpoint at the expense of another.
Since our founding, Eldon Group has steadily grown into a specialized firm complementing marketing with analytics across a range of customer touchpoints.
Led by Managing Partner, John Torres, Eldon Group has helped companies across industries with innovative marketing solutions and customer experiences.
Our mission is simple – consistently engineer customer journeys that achieve measurable goals by designing every product, service and action to deliver an exceptional experience.
PARTIAL CLIENT LIST
ADIRONDACK MANOR HFA
BAYVIEW REST HOME
BEACH GARDENS
BRONXWOOD ASSISTED LIVING
BROOKLYN GARDENS
CATON PARK REHABILITATION & NURSING CENTER
CHAR-DON-GAY
FALCONER HOLDINGS
FORKEAT
GRAND COURT ASSISTED LIVING AND MEMORY CARE
GRAND LODGE OF F&A MASONS OF THE STATE OF NY
HAMPTONS GIRL ROSE
HEMPSTEAD PARK NURSING HOME
HOME SWEET HOME AT ATHENS
HOME SWEET HOME ON THE HUDSON
JEFFERSONVILLE SENIOR LIVING
KINGS HARBOR MULTICARE CENTER
LOW-QUOTE.COM
LUKEZIC FAMILY WINE
METHODIST HOME
MANOR HFA
MOUNT MORIAH FOUNDATION
MOUNT MORIAH NO. 20
NEW BROADVIEW MANOR
NEW HAVEN MANOR HOME FOR ADULTS
OLD SLIP BENEFITS AND INSURANCES SERVICES
OLD SLIP CAPITAL MANAGEMENT
OLD SLIP CAPITAL PARTNERS
OLD SLIP PROPERTIES
OLD SLIP REGISTERED INVESTMENT ADVISORS
PARK NURSING HOME
PIERE MICHEL REAL ESTATE
PREFERRED HOME CARE
REGENCY EXTENDED CARE CENTER
RESEARCH WALL STREET
ROCKAWAY CARE CENTER
SANFORD HOME FOR ADULTS
SCOTIA MANSION HFA
SHADWELL GLOBAL PARTNERS
TABA JEWELRY
THE W ASSISTED LIVING AT RIVERDALE
THE W AT GOSHEN
TRUSTEES OF THE MASONIC HALL
VALEHAVEN HFA AT CAMDEN
VALEHAVEN HFA AT PERU
WILLOW PARK ALF
WOODHAVEN HFA
YONKERS GARDEN
So, what do we do?
EXPERTISE
Customer Engineering
Customer Engineering is our flagship service that provides impactful recommendations & solutions for end-to-end experience focused on the quality and thoughtfulness of the customer journey. We facilitate, guide, and integrate relevant customer engagements into a cohesive effort, forming an appropriately structured customer experience that proceeds from awareness to consideration, acquisition, consumption and eventual loyalty. While engineering each engagement, we keep in mind long-term goals in addition to considering details like cost, schedules, risk, and opportunities that may be associated.
Macro Customer Journey
CAPABILITIES
We love crafting beautiful, smart and inspired work that is focused on our clients’ goals and their customers. We do this across multiple touch points to help organizations achieve their goals.
STRATEGY
Discovery & Research
User Experience
Brand Strategy & Architecture Positioning
Content Strategy Marketing Campaigns
BRANDING & DESIGN
Brand Development
Logo & ID Systems
Brand Style Guides
Architectural Rendering
Messaging
Collateral/Packaging
Wayfinding & Signage
Environmental Design
Iconography
DIGITAL
Website Development
UX/UI Information
Architecture
Wireframing
Prototypes
Custom CMS
iOS Applications
Web Applications
Android Applications
PRODUCTION
Script Development
Copywriting
Storyboarding
Illustration
Animation
Motion Graphics
Explainer Videos
Live-action Production
Postproduction & VFX
ANALYTICS
Data Mining
Processing
KPI Analysis
Marketing Mix Modeling
RATES
Brand Strategy
$35k - 45k
Brand Messaging & Positioning
$10k - 20k
Printed Collateral
$10k - 60k
Video Production
$20k - 250k
Corporate Photography
$10k - 30k
Signage & Wayfinding
$10k - 25k
User Interface Design
$10k - 100k
User Experience Sprints
$10k - 55k
Website Development
$10k - 100k
Custom CMS Development
$20k - 500k
Illustration & Iconography
$5k - 30k
Social Media Strategy
$20k - 90k
varies on spend
Marketing Campaigns
Outreach Campaigns
varies on spend
KPI Implementation
$10k - 50k
Customer Analytics
$50k - 500k
Dashboard Reporting
$10k - 100k
Hourly
$350/hour blended rate
Our Approach.
People are not interested in you.
They are not interested in me. They are interested in themselves — morning, noon, and after dinner.”
“
DALE CARNEGIE
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
In other words, we engineer solutions for intended customers. This can be applied to products, business models, branding, and especially digital solutions.
We put the needs of the customer at the center of everything we create, which is the most powerful way to engineer a customer journey.
How it works.
To kick things of, we use a fast paced, customer centric, and facilitated framework that defines & prioritizes customer needs, commence customer journeys, emerges actionable insights, formulates strategic recommendations and produces tangible results that will be deployed on customer touchpoints such as the company website.
This is an integral step in our overall process:
DISCOVER INSIGHTS
DEFINE GOALS
EXECUTE BEAUTIFULLY
Within this process, we follow agile principles in iterative cycles of ideating, executing, and validating.
The result?
Efficient and beautiful customer engagements
What is Eldon Group’s breadth of experience? Let’s see some case studies.
CASE STUDY I
Building a Financial
Brand for the Future
CLIENT
Old Slip Capital Partners is a New York City based Capital Management firm that is the result of a merger between Standard Fiduciary Consulting, LLC, a leading Registered Investment Advisory firm and CNA Investor Services, Inc., a Chicago based Broker Dealer whose parent was and is a leading national insurance provider. Old Slip Capital Partners focuses on and continue to provide a wide range of financial services including but not limited to: Institutional Investment Advisory, ERISA Governance Consulting, Insurance Consulting, Investment Banking Advisory and Private Wealth Consulting Services.
CHALLENGE
Standard Fiduciary Consulting focused on providing consulting services to retirement plan sponsors. Despite the company's success, the management team had a vision to provide diverse financial services to their clients. Eldon Group was brought in to analyze the company and industry in order to identify opportunities for growth.
CASE STUDY I
Building a Financial
Brand for the Future
SOLUTION
After conducting in-depth SWOT analysis, Eldon Group implemented countless victories which led to the transformation of Standard Fiduciary. The greatest successes included:
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Assisted with M&A implementation and risk analysis that created the new Old Slip Capital Partners
-
Created a new brand and established digital presence to balance information and maintain trust between existing and new clients
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Enhanced security and reporting infrastructure to increase transparency with clients on their investments
-
Developed a world-class technology team through taken acquisition and training
CASE STUDY I
Revitalizing Healthcare Facilities
CLIENT
At its core, Kings Harbor Multicare Center works to help residents achieve and maintain their optimum health function within an atmosphere of comfort and dignity. The care provided meets a broad range of needs from partial assistance with daily living activities, to complete full time personal assistance.
CHALLENGE
Kings Harbor Multicare Center utilizes marketing and digital presence. They are unique to take advantage of local TV ads and create bilingual website, however, it needed revitalization to resonate to their community.
CASE STUDY I
Revitalizing Healthcare Facilities
SOLUTION
Eldon Group worked closely with Kings Harbor's marketing team to develop the following strategies:
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Refreshed the website with updated content, upgraded features compatible with multiple devices
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Produced a 30 second TV ad and placement highlighting the company’s core identity in its highest Ad production quality
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Created a promotional video for marketing showcase to patients and social workers
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Adherence of necessary compliance website protocols
CASE STUDY II
Apply Analytics to an Antiquated Industry
CLIENT
Taba is a jewelry manufacturer located in the heart of New York’s Diamond District. Jewelry manufacturing and its industry is an old and tested trade using conventional pen and paper for job tracking and mathematical purposes. Taba is a forward-thinking company that had already incorporated a database and workflow setup.
CHALLENGE
When Eldon Group came in, the message was clear: the company knows what data they need, but needs help creating tools to gather and analyze it. Taba’s intentions were in the right place, but was not able to track, measure, and incorporate data. The company has plenty of clients, so marketing was not a focus, but rather to become more operationally efficient.
CASE STUDY II
Apply Analytics to an Antiquated Industry
SOLUTION
After close partnership, Eldon Group ultimately developed several tools for operations optimization, the four most important solution tools delivered were:
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A profitability model that factored all available data such as service type, historical pricing cost, and daily profit & loss
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Executive dashboard that includes KPIs, operational, and capacity tracker
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Process improvement and Human Capital Optimization reducing process and product delivery time by a third
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Industry arbitrage forecast tracker to increase the bottom line through market pricing and timing
How’s Eldon Group’s Security?
Security Scorecard
Eldon Group’s security ranking is above the industry average based on the attributes and score of the overall health of our cybersecurity through the identification of exposed vulnerabilities on corporate digital assets discovered on the public internet.
Security Scorecard is the global leader in information security and rates cybersecurity postures of corporate entities through completing scored analysis of cyber threat intelligence signals for the purposes of third-party management and IT risk management.
SECURITY SCORECARD
What’s the next step?
NEXT STEPS
We look forward to connecting with you!
We'll work with you to understand your goals, and develop a tailored proposal and price estimate.
Topic: Dental Solutions + Eldon Group
Time: Oct 28, 2022 04:00 PM Eastern Time (US and Canada)
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