E/G Capabilities Deck

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      ​     .

May 2021

Capabilities Deck

Eldon Group Headquarters.jpeg
Wall Street.jpeg

Headquartered in 48 Wall Street, Eldon Group designs and build customer engagements that increases profit and do what they’re supposed to do for as long as they’re supposed to do it.

Hello there,

Thank you for considering Eldon Group!

 

We understand that you’re busy, so we'll cut to the chase: Our goal is to provide the right services and put together the right specialists for your needs. Ultimately, producing effective measurable results that we all can be proud of.

This deck will give you an overview of our expertise and capabilities. We look forward to hearing from you and feel free to reach out to us anytime if you have any questions.

 

Thanks!

Jason Castro-Wilka

Partner | Client Success & Partnerships

jcastro@eldon.group

347.579.6423

First, Industry Jargons.

Customer Touchpoint noun

Cus·​tom·​er Touch·point  | kə-stə-mər  ˈtəchˈ-ˈpȯint

Any way a customer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication.

Customer Journey noun

Cus·​tom·​er Jour·​ney  |  kə-stə-mər ˈjər-nē

The complete collection of customer touchpoints from initial to final interactions with a company.

Customer Engineering noun

Cus·​tom·​er En·​gi·​neer·​ing |  kə-stə-mər  ˌen-jə-ˈnir-iŋ

The art and science of developing effective customer journeys capable of meeting requirements within often conflicting constraints.

Our Firm.

Eldon Group is a customer engineering firm helping companies design and build touchpoints that are understandable and flow in a way that customers can interact efficiently. We do this by emphasizing efforts on strategy and assessments to optimize the customer journey and not favor one touchpoint at the expense of another.

Since our founding, Eldon Group has steadily grown into a specialized firm complementing marketing with analytics across a range of customer touchpoints.

Led by Managing Partner, John Torres, Eldon Group has helped companies from multiple industries with innovative marketing solutions and user experiences.

 

Our mission is simple – consistently engineer customer engagements that matters and achieve measurable goals. Everything we do, we do in an open, transparent, and collaborative environment.

PARTIAL CLIENT LIST

ADIRONDACK MANOR HFA

BAYVIEW REST HOME

BEACH GARDENS

BRONXWOOD ASSISTED LIVING

BROOKLYN GARDENS

CATON PARK REHABILITATION & NURSING CENTER

CHAR-DON-GAY

FALCONER HOLDINGS

FORKEAT

GRAND COURT ASSISTED LIVING AND MEMORY CARE

GRAND LODGE OF F&A MASONS OF THE STATE OF NY

HAMPTONS GIRL ROSE

HEMPSTEAD PARK NURSING HOME

HOME SWEET HOME AT ATHENS

HOME SWEET HOME ON THE HUDSON

JEFFERSONVILLE SENIOR LIVING

KINGS HARBOR MULTICARE CENTER

LOW-QUOTE.COM

LUKEZIC FAMILY WINE

METHODIST HOME

MANOR HFA

MOUNT MORIAH FOUNDATION

MOUNT MORIAH NO. 20

NEW BROADVIEW MANOR

NEW HAVEN MANOR HOME FOR ADULTS

OLD SLIP BENEFITS AND INSURANCES SERVICES

OLD SLIP CAPITAL MANAGEMENT

OLD SLIP CAPITAL PARTNERS

OLD SLIP PROPERTIES

OLD SLIP REGISTERED INVESTMENT ADVISORS

PARK NURSING HOME

PIERE MICHEL REAL ESTATE

PREFERRED HOME CARE

REGENCY EXTENDED CARE CENTER

RESEARCH WALL STREET

ROCKAWAY CARE CENTER

SANFORD HOME FOR ADULTS

SCOTIA MANSION HFA

SHADWELL GLOBAL PARTNERS

TABA JEWELRY

THE W ASSISTED LIVING AT RIVERDALE

THE W AT GOSHEN

TRUSTEES OF THE MASONIC HALL

VALEHAVEN HFA AT CAMDEN

VALEHAVEN HFA AT PERU

WILLOW PARK ALF

WOODHAVEN HFA

YONKERS GARDEN

So, what do we do?

EXPERTISE

Customer Engineering

Customer Engineering is our flagship service that provides impactful recommendation & solution for companies wanting a holistic and objective assessment of their customer journey. We facilitate, guide, and integrate relevant customer engagements into a cohesive effort, forming an appropriately structured customer experience that proceeds from awareness to consideration, acquisition, service and eventual loyalty. While engineering each engagement, we keep in mind long-term goals in addition to considering details like cost, schedules, risk, and opportunities that may be associated.

Macro Customer Journey

CAPABILITIES

We love crafting beautiful, smart and inspired work that is focused on our clients’ goals and their customers. We do this across multiple touch points to help organizations achieve their goals. 

STRATEGY

Discovery & Research

User Experience

Brand Strategy & Architecture Positioning

Content Strategy Marketing Campaigns 

BRANDING & DESIGN

 Brand Development

Logo & ID Systems

Brand Style Guides

Architectural Rendering

Messaging

Collateral/Packaging

Print

Wayfinding & Signage

Environmental Design

Iconography 

DIGITAL

Website Development

UX/UI Information

Architecture

Wireframing

Prototypes

Custom CMS

iOS Applications

Web Applications

Android Applications

PRODUCTION

Script Development

Copywriting

Storyboarding

Illustration

Animation

Motion Graphics

Explainer Videos

Live-action Production

Postproduction & VFX

ANALYTICS

Data Mining

Processing

KPI Analysis

Marketing Mix Modeling

RATES

Brand Strategy

$35k - 45k

Brand Messaging & Positioning

$10k - 20k

Printed Collateral

$10k - 60k

Video Production

$20k - 250k

Corporate Photography

$10k - 30k

Signage & Wayfinding

$10k - 25k

User Interface Design

$10k - 100k

User Experience Sprints

$10k - 55k

Website Development

$10k - 100k

Custom CMS Development

$20k - 500k

Illustration & Iconography

$5k - 30k

Social Media Strategy

$20k - 90k

varies on spend

Marketing Campaigns

Outreach Campaigns

varies on spend

KPI Implementation

$10k - 50k

Customer Analytics

$50k - 500k

Dashboard Reporting

$10k - 100k

Hourly

$350/hour blended rate

Our Approach.

People are not interested in you.

They are not interested in me. They are interested in themselves — morning, noon, and after dinner.”

DALE CARNEGIE

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

In other words, we engineer solutions for intended customers. This can be applied to products, business models, branding, and especially digital solutions.

 

We put the needs of the customer at the center of everything we create, which is the most powerful way to engineer a customer journey.

How it works.

To kick things of, we use a fast paced, customer centric, and facilitated framework that defines and prioritizes customer needs, prototypes customer journeys, surfaces actionable insights, makes strategic recommendations and produces tangible results that will be deployed on customer touchpoints such as the company website.

 

This is an integral step in our overall process:

DISCOVER INSIGHTS

DEFINE GOALS

EXECUTE BEAUTIFULLY

Within this process, we follow agile principles in iterative cycles of ideating, executing, and validating.

 

The result?

 

Effective and beautiful customer engagements

What is Eldon Group’s breadth of experience? Let’s see some case studies.

CASE STUDY I

Building a Financial

Brand for the Future

CLIENT

Old Slip Capital Partners is a New York City based Capital Management firm that is the result of a merger between Standard Fiduciary Consulting, LLC, a leading Registered Investment Advisory firm and CNA Investor Services, Inc., a Chicago based Broker Dealer whose parent was and is a leading national insurance provider. Old Slip Capital Partners focuses on and continue to provide a wide range of financial services including but not limited to: Institutional Investment Advisory, ERISA Governance Consulting, Insurance Consulting, Investment Banking Advisory and Private Wealth Consulting Services.

CHALLENGE

Standard Fiduciary Consulting focused on providing consulting services to retirement plan sponsors. Despite the company's success, the management team had a vision to provide diverse financial services to their clients. Eldon Group was brought in to analyze the company and industry in order to identify opportunities for growth.

CASE STUDY I

Building a Financial

Brand for the Future

SOLUTION

After conducting in-depth SWOT analysis, Eldon Group implemented countless victories which led to the transformation of Standard Fiduciary. The greatest successes included:

  • Assisted with M&A implementation and risk analysis that created the new Old Slip Capital Partners

  • Created a new brand and established digital presence to balance information and maintain trust between existing and new clients

  • Enhanced security and reporting infrastructure to increase transparency with clients on their investments

  • Developed a world-class technology team through taken acquisition and training

CASE STUDY II

Kings Harbor-01.png

Revitalizing Healthcare Facilities

CLIENT

At its core, Kings Harbor Multicare Center works to help residents achieve and maintain their optimum health function within an atmosphere of comfort and dignity. The care provided meets a broad range of needs from partial assistance with daily living activities, to complete full time personal assistance.

CHALLENGE

Kings Harbor Multicare Center utilizes marketing and digital presence. They are unique to take advantage of local TV ads and create bilingual website, however, it needed revitalization to resonate to their community.

CASE STUDY II

Kings Harbor-01.png

Revitalizing Healthcare Facilities

SOLUTION

Eldon Group worked closely with Kings Harbor's marketing team to develop the following strategies:

  • Refreshed the website with updated content, upgraded features compatible with multiple devices

  • Produced a 30 second TV ad and placement highlighting the company’s core identity in its highest Ad production quality

  • Created a promotional video for marketing showcase to patients and social workers

  • Adherence of necessary compliance website protocols

CASE STUDY III

taba.png

Apply Analytics to an Antiquated Industry

CLIENT

Taba is a jewelry manufacturer located in the heart of New York’s Diamond District. Jewelry manufacturing and its industry is an old and tested trade using conventional pen and paper for job tracking and mathematical purposes. Taba is a forward-thinking company that had already incorporated a database and workflow setup.

CHALLENGE

When Eldon Group came in, the message was clear: the company knows what data they need, but needs help creating tools to gather and analyze it. Taba’s intentions were in the right place, but was not able to track, measure, and incorporate data. The company has plenty of clients, so marketing was not a focus, but rather to become more operationally efficient.

CASE STUDY III

taba.png

Apply Analytics to an Antiquated Industry

SOLUTION

After close partnership, Eldon Group ultimately developed several tools for operations optimization, the four most important solution tools delivered were:

  • A profitability model that factored all available data such as service type, historical pricing cost, and daily profit & loss

  • Executive dashboard that includes KPIs, operational, and capacity tracker

  • Process improvement and Human Capital Optimization reducing process and product delivery time by a third

  • Industry arbitrage forecast tracker to increase the bottom line through market pricing and timing

How’s Eldon Group’s Security?

Security Scorecard

Eldon Group’s security ranking is above the industry average based on the attributes and score of the overall health of our cybersecurity through the identification of exposed vulnerabilities on corporate digital assets discovered on the public internet.

Security Scorecard is the global leader in information security and rates cybersecurity postures of corporate entities through completing scored analysis of cyber threat intelligence signals for the purposes of third-party management and IT risk management. ​

SECURITY SCORECARD

What’s the next step?

NEXT STEPS

Not sure what you need?

Grab 30 minutes with us and we'll work with you to understand your goals, and develop a tailored proposal and price estimate.

Visit Eldon Group's website:

Contact Jason Castro-Wilka directly:

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