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Revitalizing Digital Presence and Operations for a National Healthcare Company

Client Overview

Client B is a healthcare management company overseeing several Skilled Nursing Facilities (SNFs) across the U.S. They provide patient care, rehabilitation services, and manage large-scale healthcare operations.


Challenge

Due to a high turnover rate in their marketing team, Client B struggled to maintain consistency in their digital presence. Each time a new marketing hire was brought on board, they needed to be trained on managing the company's website, social media accounts, online listings, and digital assets. This led to prolonged downtime in marketing efforts, inconsistent online representation, and gaps in customer service functions like shuttle reservations and feedback collection.


Solution

Eldon Group took over the management of Client B's entire digital ecosystem. Key solutions included:

  • Website Management: Revamped the company's website to streamline user experience, improve load times, and ensure that content was up-to-date.

  • Online Listings & Social Media: Took control of online listings (Google My Business, Yelp, etc.) and social media accounts to ensure accurate and consistent information was presented across all platforms.

  • Shuttle Reservations & Admissions Forms: Developed custom modules on the website that allowed patients and families to reserve shuttle services and submit admissions forms online, making these services more accessible and improving response times.

  • Digital Asset Recovery: Recovered and organized all digital assets (logos, marketing collateral, online listings) into a central repository, ensuring long-term continuity, regardless of team changes.


Results

  • Operational Continuity: By outsourcing digital management to Eldon Group, Client B was able to avoid delays caused by frequent staff turnover. This resulted in a 50% reduction in downtime for marketing campaigns and digital initiatives.

  • Improved Customer Engagement: Online feedback and shuttle reservation functionality increased customer engagement by 25%. Patients and families found it easier to communicate and access services.

  • Enhanced Digital Footprint: Client B saw a 30% increase in website traffic and improved search engine rankings due to consistent management of online listings and SEO efforts.

  • Cost Savings: By avoiding the need to constantly hire and train new marketing staff, Client B saved an estimated $600,000 annually in HR and training costs.

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