Ensuring Compliance and Brand Continuity in Healthcare Acquisitions

Client Overview

A healthcare management company expanding through the acquisition of several new facilities needed to take control of all digital assets associated with each location to ensure brand consistency and operational continuity.

Challenge

The client required a seamless transfer of various digital assets, such as websites, social media accounts, and online listings, tied to the newly acquired facilities. However, months after the acquisition, the seller’s legal team demanded that the client take down a specific online account, claiming it was using the seller’s branding without permission. Eldon Group had never received ownership of this particular account during the asset transfer process, which meant we could not edit or remove the seller’s branding from it. Eldon Group needed to ensure the client was protected from this unexpected legal challenge while maintaining a cohesive brand presence for the acquired facilities.

Solution

Eldon Group collaborated closely with the client’s marketing team and the seller’s representatives to identify and document each digital asset linked to the new facilities. Our detailed records and documented communications with the seller’s team confirmed that the disputed account was not transferred as part of the acquisition. To resolve the issue and avoid legal entanglements, Eldon Group created a new, compliant asset under the client’s ownership, ensuring continuity and brand consistency.

Results

• Clear Ownership: Eldon Group’s meticulous documentation prevented any confusion regarding asset ownership, ensuring the client maintained a compliant and cohesive online presence.

• Time and Legal Savings: The client avoided legal disputes by relying on Eldon Group’s clear records, saving time and preventing unnecessary costs.

• Seamless Continuity: The newly created asset maintained uninterrupted communication and accessibility for patients, preserving brand consistency.

Considering an acquisition? Contact Eldon Group to simplify digital asset transfers and protect your online presence.